Fonic is delighted to announce that we won an International Sound Award for our work on ‘Downtime With Benji’, in the Health category.
‘Downtime with Benji’ is an episode in the ‘Be. Like Benji’ series, which was commissioned by Adriene Mishler, Yoga instructor and star behind the successful YouTube channel ‘Yoga with Adriene’ (11.5 million subscribers) for her Find What Feels Good’ App.
Dubbed ‘Netflix For Yoga’, the app provides yoga classes and lifestyle content across all devices for all ages, abilities, disciplines and experience. The ‘Be. Like Benji’ series is specifically aimed to engage children and introduce them to the fundamental practices of yoga and how it can support them in their daily lives – all through a dog called Benji – Adriene’s loyal Blue Heeler who appears in many of her YouTube yoga classes!
In a world of alerts, pings, notifications and screens, are we able to slow down for a moment and just ‘Be’? , Adriene Mishler, thinks so, but we may need a little practice. In ‘Downtime with Benji’ Benji the dog, stops and meditates, becoming aware of the small things and the nature around him.
You can find out more on the project and award here.
The International Sound Awards (ISA) promote innovative, smart and useful sound projects, products and services that contribute to the motto: Make The World Sound Better. Sound and music play an eminent role in modern everyday life. With the increasing digitisation, audio is experiencing an enormous boost. Noise and bad acoustics affect our health much more than we are aware of. More than ever we need to ask ourselves how we want to shape our acoustic environment. Sound and music are also powerful and contribute to our personal well-being, to a better social and cultural interaction or benefit society in many other ways. They make the world a better place.
The ISA connect and bring people from different industries together: Sound Designers, Musicians, Acousticians, Engineers, Creatives, Artists, Scientists, Product Developers, Innovators, Students, the Music Industry, Start-Ups, Investors, Organizations, Practitioners, Advertising, Agencies, Branding Experts, Media, Journalists and further interested people.