Animated online Series
A series that explores
the complexities of
switching to a plant
based lifestyle

OATLY – THE NEW NORM&AL SHOW

Client | Nexus Studio and Oatly

Oatly, the world’s original and largest oat drink company launched its biggest UK campaign in January 2022 with THE NEW NORM&AL SHOW, a mini-series of five episodes (each between 2-5 minutes long) featuring two oat drink carton puppets named Norm & Al (aka norm-al) who are trying to navigate the shift to plant-based eating. Through the power of puppetry and comedy. Each episode offers an awkward but often familiar look into the world of plant-based living.

Developed by Oatly in collaboration with BAFTA-winning production company, Nexus Studios, and award-winning director Conor Finnegan, ‘THE NEW NORM&AL SHOW’ is a fresh and new approach for Oatly exclusively for their YouTube channel.

The voice cast included: Alexander Perkins (The Office) who plays Norm, Ethan Lawrence (After Life) who plays Al, and Rob Witcomb (Transformers: The Last Knight) who plays Milk. Fonic provided complete audio post production.

The production was developed with sustainability in mind. The team sourced cruelty-free materials for the sets and characters wherever possible and the 60+ person crew even adopted a vegetarian diet during the 12 day shoot.

Services
  • Sound supervision
  • Sound design
  • Mixing / Dubbing
  • Foley services
  • Sound editing & restoration

Oatly, the world’s original and largest oat drink company launched its biggest UK campaign in January 2022 with THE NEW NORM&AL SHOW, a mini-series of five episodes (each between 2-5 minutes long) featuring two oat drink carton puppets named Norm & Al (aka norm-al) who are trying to navigate the shift to plant-based eating. Through the power of puppetry and comedy. Each episode offers an awkward but often familiar look into the world of plant-based living.

Developed by Oatly in collaboration with BAFTA-winning production company, Nexus Studios, and award-winning director Conor Finnegan, ‘THE NEW NORM&AL SHOW’ is a fresh and new approach for Oatly exclusively for their YouTube channel.

The voice cast included: Alexander Perkins (The Office) who plays Norm, Ethan Lawrence (After Life) who plays Al, and Rob Witcomb (Transformers: The Last Knight) who plays Milk. Fonic provided complete audio post production.

The production was developed with sustainability in mind. The team sourced cruelty-free materials for the sets and characters wherever possible and the 60+ person crew even adopted a vegetarian diet during the 12 day shoot.