Fonic worked with Johnny Kelly on a short stop motion trailer for YouTube to publicise YouTube Play, a 2010 exhibition organised in partnership with the Guggenheim Museum, New York.
YouTube Play was a collaboration between YouTube and the Guggenheim Museum to unearth and showcase the very best creative videos from around the world. A jury of experts decided which works would be presented at the Solomon R. Guggenheim Museum in New York on October 21, 2010 with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The videos were also available to view on the YouTube Play channel.
The trailer needed to demonstrate the eclectic, interesting and crazed content you see each time you press play on YouTube. Created by hand, the trailer showed a series of worlds that were initially created by YouTube users. Through all the different worlds, Johnny wanted to get across that idea of clicking on something without knowing exactly what you are going to see – just like YouTube. It could be the greatest thing you’ve seen in your life, or it could be a sneezing panda – or one and the same!
Fonic worked on full audio post with music provided by Niwouinwouin, courtesy of Ego Twister Records.
Fonic worked with Johnny Kelly on a short stop motion trailer for YouTube to publicise YouTube Play, a 2010 exhibition organised in partnership with the Guggenheim Museum, New York.
YouTube Play was a collaboration between YouTube and the Guggenheim Museum to unearth and showcase the very best creative videos from around the world. A jury of experts decided which works would be presented at the Solomon R. Guggenheim Museum in New York on October 21, 2010 with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The videos were also available to view on the YouTube Play channel.
The trailer needed to demonstrate the eclectic, interesting and crazed content you see each time you press play on YouTube. Created by hand, the trailer showed a series of worlds that were initially created by YouTube users. Through all the different worlds, Johnny wanted to get across that idea of clicking on something without knowing exactly what you are going to see – just like YouTube. It could be the greatest thing you’ve seen in your life, or it could be a sneezing panda – or one and the same!
Fonic worked on full audio post with music provided by Niwouinwouin, courtesy of Ego Twister Records.
