Advert
Honouring the iconic
Jaguar roar in their fun
and playful advert

Never a dull (or boring) moment

Client | Indy8

Director Josh Appignanesi at Indy 8 in collaboration with Agency Spark44 for Jaguar’s global campaign Never a Dull (or Boring) Moment. Fonic created and produced the post production sound.

Set in the aptly-named twinning towns – Dull in Scotland and Boring in Oregon, Jaguar transformed the predictable monotony of these unsuspecting places by giving four lucky residents a taster of the unique and extraordinary driving experience of the pulse-racing Jag F-TYPE R coupe. Heads turn as the power of the car’s engine roars and the impressive vehicle speeds through the little roads, a most uncommon sight in the snail-pace culture of these two sleepy towns. The films feature beautiful cinematic shots of iconic scenes, including Scottish Salmon fishing and vast American farmland. The deft editing shows off the beauty and power of the car and celebrates the fun and the novelty of what it is to drive this exhilarating Jaguar F-TYPE R coupe.

Services
  • Sound editing & restoration
  • Foley services
  • Sound design
  • Mixing / Dubbing
  • Sound supervision

Director Josh Appignanesi at Indy 8 in collaboration with Agency Spark44 for Jaguar’s global campaign Never a Dull (or Boring) Moment. Fonic created and produced the post production sound.

Set in the aptly-named twinning towns – Dull in Scotland and Boring in Oregon, Jaguar transformed the predictable monotony of these unsuspecting places by giving four lucky residents a taster of the unique and extraordinary driving experience of the pulse-racing Jag F-TYPE R coupe. Heads turn as the power of the car’s engine roars and the impressive vehicle speeds through the little roads, a most uncommon sight in the snail-pace culture of these two sleepy towns. The films feature beautiful cinematic shots of iconic scenes, including Scottish Salmon fishing and vast American farmland. The deft editing shows off the beauty and power of the car and celebrates the fun and the novelty of what it is to drive this exhilarating Jaguar F-TYPE R coupe.