Never a dull (or boring) moment
Celebrating the recognisable intoxicating engine roar of the Jaguar.
Fonic worked with Picturesmith on a film for Camden Town Brewery celebrating their new beer glass – The Kenneth, named after the legendary industrial designer Sir Kenneth Grange.
The film showcased some of Grange’s iconic designs alongside the new glass, including the London Black Cab, InterCity 125 train, Parker 25 pen, Kodak Instamatic 33 camera and the Anglepoise 75 lamp.
This project was great fun to work on as it was absent of music and voiceover and therefore completely reliant on the sound design to inform the narrative.
Fonic worked with Picturesmith on a film for Camden Town Brewery celebrating their new beer glass – The Kenneth, named after the legendary industrial designer Sir Kenneth Grange.
The film showcased some of Grange’s iconic designs alongside the new glass, including the London Black Cab, InterCity 125 train, Parker 25 pen, Kodak Instamatic 33 camera and the Anglepoise 75 lamp.
This project was great fun to work on as it was absent of music and voiceover and therefore completely reliant on the sound design to inform the narrative.
Camden Town was a complex ad with disparate elements coming together. It’s easy to add lots of sound effects, it’s much more difficult to use find just the right balance, which is precisely what Fonic did on this project. Crafting a soundscape that perfectly matches the feel of the film we were aiming for.